Mtv India launched the show Mtv Hustle in the year 2019 as India's first rap show. They planned to launch a music video featuring the three judges of the show for the first phase of promotion.
I was involved in the creative process from concept to execution starting from the look of the set, led visuals and direction.
Aritst - Raaftar, Rajakumari & Nucleya
Director: Saif Raza
Visual Director/AD: Sagnik Sengupta
Creative Producer - Laukik Golatkar
DOP: Sourabh Waghmare
Gaffer: Javed Atique, Babu Pandey
Focus: Sumit Gupta
Grip: Uzair
Art: Rupesh Pandey
Led Playout: Jay Thakker
DOP: Sourabh Waghmare
Gaffer: Javed Atique, Babu Pandey
Focus: Sumit Gupta
Grip: Uzair
Art: Rupesh Pandey
Led Playout: Jay Thakker
Music - Raaftar
Offline Editor : Kunal
Online & Grading : Jogi
Production Head: Feroz
Production: Saddam shaikh
Offline Editor : Kunal
Online & Grading : Jogi
Production Head: Feroz
Production: Saddam shaikh
Awards : Won Promax India Gold & Silver for Best Reality Promo and Best Reality Promo in-house
Most of the led visuals were custom made for the music video.
As a part of my job, I was also responsible for making the logo animation and motion posters adapted from the static posters for all social media platforms.
The Nucleya poster was totally a last minute concept I had a day before we shot the music video. It was designed and animated by Taarini which was later adapted as a static poster.
