To put more emphasis on music specially around the genre of hip-hop, Mtv India collaborated with BBX India to bring a month long episodes each featuring beatbox artists from all over India with host Raka Vee, founder of BBX India.
While brainstorming alternatives, I proposed an approach that would allow us to work remotely yet creatively: instead of one music video, we would create weekly promo videos where each featured artist would beatbox to a single track, enhanced with dynamic visuals. Raka Vee from BBX India, suggested we use the artists as layers so each has their unique contribution on the track. Due to Covid, we couldn't go on floor to shoot, so I asked Raka to get footages of individual artists to be recorded on phone.
In total, we produced four promo videos, one for each week. The launch promo, which also served as the first week’s teaser, gained widespread attention on social media and was highly appreciated by both audiences and the hip-hop community. As a result, MTV India saw increased traction and engagement from the hip-hop scene, making the project a resounding success.
Below is the launch promo, some stills and gifs from those videos.
Track produced by - Wa Da Fu
