Brief
Mtv Beats has programmes that are based on themes styled for each day of the week. They wanted to repackage this entire property and wanted to do something fun and unique based on their current brand guidelines.
I was responsible for handling the 'Feel Good Monday' property starting from concept to live shoot (with help from DOP and my creative director ) to its its final execution.
Sound design was done by Pramod Srinivasan.
Storyboard
Test Animation
