The Logo
The Logo was created keeping in line with the look and feel of the channel id. 'Glittery' , 'bright' and 'upmarket' were the key words.
Channel ID
I was responsible for creating the look and feel of the channel id. Again, the channel wanted to have some upmarket, trendy, glittery style to their channel id keeping its brand color (red and white), since its all about shopping and style statement. Also to make the characters interact with the elements directly or indirectly, was part of the ideation. Three versions of the Channel id were created.
I drew some inspiration from the music video 'Feelin' Myself' directed by Piratas and Believe.
Director - Anurag Makhija
Master Edit - Mayank Kocharia
| Video losed some vibrancy from the conversion....will upload again |
The background elements. All were keyframed animated in the process.
Screenshots
